________________________________________________________________________________________________

Objectives

• Upon successful completion of this course, participants will be able to:
• Formulate Robust Strategies: Design corporate strategies that balance short-term profitability with long-term value creation.
• Execute Value Innovation: Apply tools like the “Four Actions Framework” to offer high value at a lower cost.
• Identify New Markets: Master the methodology of Blue Ocean Strategy to move away from cut-throat competition.
• Optimize the Value Chain: Streamline organizational activities to maximize competitive differentiation.
• Master Portfolio Logic: Make data-driven decisions on where to invest, divest, or partner across business units.
• Bridge the Execution Gap: Translate abstract strategic concepts into measurable operational results using the Balanced Scorecard.
• Drive Sustainable Growth: Incorporate ESG and digital transformation as central pillars of the corporate strategy.

The Delegates

• This course is designed for high-level decision-makers and those responsible for long-term organizational growth:
• Chief Strategy Officers (CSOs) & CEOs: Looking to reinvent their company’s market position.
• Business Development Directors: Tasked with identifying new revenue streams and market entries.
• Senior Product Managers: Aiming to apply value innovation to product lifecycles.
• Corporate Financial Controllers: Who need to understand the strategic rationale behind capital allocation.
• Management Consultants: Seeking advanced frameworks for client strategy interventions.

The Contents

• Foundations of Corporate Strategy :
• Defining Corporate vs. Business Unit Strategy.
• The Evolution of Strategic Management: From Planning to Agility.
• Analyzing the Five Forces: Assessing Industry Attractiveness.
• The Resource-Based View of the firm.
• Aligning Corporate Purpose with Stakeholder Value.
• The Framework of Value Innovation :
• Understanding the “Value-Cost Trade-off” and how to break it.
• The Four Actions Framework: Eliminate, Reduce, Raise, Create.
• Redefining Market Boundaries to spark innovation.
• The Strategy Canvas: Visualizing current and future states.
• Moving from Incremental Improvement to Radical Innovation.
• Blue Ocean Strategy and Market Creation :
• Distinguishing between Red Oceans and Blue Oceans.
• Identifying “Non-customers” and their untapped potential.
• The Six Paths Framework for systematic market reconstruction.
• Reaching beyond existing demand to create new markets.
• Assessing the sustainability of a Blue Ocean move.
• Competitive Advantage and Value Chain Analysis :
• Mapping the Primary and Support activities of the Value Chain.
• Identifying “Cost Drivers” vs. “Uniqueness Drivers.”
• Linking internal activities to customer willingness-to-pay.
• Leveraging technology to reconfigure the Value Chain.
• Outsourcing vs. Insourcing: Strategic Make-or-Buy decisions.
• Strategic Portfolio Management :
• The BCG Matrix: Managing Stars, Cash Cows, and Question Marks.
• The GE-McKinsey Matrix for resource allocation.
• Managing Synergy across multiple business units.
• Diversification strategies: Related vs. Unrelated growth.
• Divestment and exit strategies for declining units.
• Innovation Ecosystems and Platforms :
• Designing Platform-based business models.
• Managing Network Effects and “Winner-Take-All” dynamics.
• Open Innovation: Collaborating with external partners.
• Intellectual Property (IP) management in an innovative culture.
• Building an “Innovation Funnel”: From Ideation to Commercialization.
• Financial Strategic Planning :
• Linking strategic goals to Financial KPIs.
• Value-Based Management and Economic Value Added .
• Evaluating Mergers, Acquisitions, and Strategic Alliances.
• Capital structure and its impact on corporate strategy.
• Strategic Budgeting: Moving beyond annual line-item planning.
• Digital Transformation as a Strategy :
• The impact of Disruptive Technologies (AI, IoT, Blockchain).
• Digital Maturity Assessment for legacy organizations.
• Data-driven strategies and Monetization of Information.
• Transforming Customer Experience through digital touchpoints.
• Navigating the “Digital Divide” in global markets.
• Strategy Execution and Balanced Scorecard :
• The “Execution Gap”: Why most strategies fail during implementation.
• Utilizing the Balanced Scorecard (Financial, Customer, Process, Learning).
• Cascading goals from the Boardroom to the front line.
• Strategic Alignment: Syncing culture, structure, and strategy.
• Monitoring performance with real-time Strategic Dashboards.
• Sustainability and ESG Strategy :
• Integrating Environmental, Social, and Governance (ESG) into the core.
• The Triple Bottom Line: People, Planet, Profit.
• Circular Economy business models for long-term value.
• Managing Corporate Reputation and Social License to Operate.
• Future-proofing strategy against climate and regulatory risks.

Course summary .

The Discount

Free Seats Are Offered