Strategic Marketing Planning The Road Map for Growth

Code Date City Fees Register
SM013 July 2, 2023 - July 6, 2023 Online $ 1900

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SM013 October 29, 2023 - November 2, 2023 Dubai – UAE $ 5000

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SM013 January 7, 2024 - January 11, 2024 Madrid $ 5000

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  • This course presents a practical framework to develop a strategic marketing plan and tools for its effective implementation and control participants will master:
  • Understanding of essential concepts of strategy and planning.
  • The process of analyzing marketing opportunities.
  • Effectively preparing competitive advantage and portfolio analysis.
  • Formulation of marketing strategies.
  • Techniques to ensure smooth implementation and control.

The Delegates

  • The following participants will make best use of this program in their respective functions:
  • Marketing Managers.
  • Product Managers.
  • Business Development Managers.

The Contents

  • Overview of strategy and planning.
  • Step-by-step approach to marketing opportunities analysis.
  • Situational analysis and environmental scanning.
  • Defining unique competencies and capabilities.
  • Formulating a strategic marketing plan from start to finish.
  • Keys to market targeting and segmentation.
  • Setting detailed programs to effectively implement the plan.
  • Evaluation and Control: an ever-lasting continues task
  • Course summary.

The Discount

10% in case of Three P. (or more)