Strategic Marketing Planning The Road Map for Growth

Code Date City Fees Register
SM013 October 23, 2022 - October 27, 2022 Online $ 1500

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SM013 January 22, 2023 - January 26, 2023 Dubai – UAE $ 3500

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SM013 April 9, 2023 - April 20, 2023 Madrid $ 5000

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SM013 July 30, 2023 - August 3, 2023 Istanbul $ 3500

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Objectives

  • This course presents a practical framework to develop a strategic marketing plan and tools for its effective implementation and control participants will master:
  • Understanding of essential concepts of strategy and planning.
  • The process of analyzing marketing opportunities.
  • Effectively preparing competitive advantage and portfolio analysis.
  • Formulation of marketing strategies.
  • Techniques to ensure smooth implementation and control.

The Delegates

  • The following participants will make best use of this program in their respective functions:
  • Marketing Managers.
  • Product Managers.
  • Business Development Managers.

The Contents

  • Overview of strategy and planning.
  • Step-by-step approach to marketing opportunities analysis.
  • Situational analysis and environmental scanning.
  • Defining unique competencies and capabilities.
  • Formulating a strategic marketing plan from start to finish.
  • Keys to market targeting and segmentation.
  • Setting detailed programs to effectively implement the plan.
  • Evaluation and Control: an ever-lasting continues task
  • Course summary.

 Notes:

  • Great Discount for companies and governmental Organizations .
  • All programs are held in five star hotels .
  • All lecturers have sufficient knowledge and experience to implement the programs at an optimal level .
  • Large package of services is offered to the participants.

The Discount

10% in case of Three P. (or more)

Course File

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2022-10-25T17:41:38+00:00