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Objectives

• The central objectives of this course are as follows.
• To define and to clarify the concepts of ‘Planning” and ‘strategic plans’.
• To break the process down step-by-step, providing a toolkit for each key stage.
• To illustrate the process through some carefully chosen varied case studies, and to draw out the general lessons from these case-studies.
• To apply it to some of your own management issues – through planning the analysis, option generation, choice and implementation phases of strategy.
• To put this within the overall context of the organization and of the change management process generally
• To give you a lot more confidence in managing your role strategically within your organization

The Delegates

• This course is appropriate for participants who wish to enhance their skills in all or any combination of the following competencies.
• Visionary thinking
• Creativity
• Strategic influencing
• Strategic leadership
• Problem-solving
• Prioritization
• Implementation
• Change management
• Imagining the future
• Business analysis
• Strategic team working
• Strategic presentation skills

The Contents

• Strategic Thinking and Business Analysis :
• What are strategy and strategic planning?
• Why are strategy and strategic planning important?
• What are the main conceptual frameworks?
• External analysis – understanding and analyzing business attractiveness – macro environmental factors, growth drivers, competitive forces, market dynamics
• Benchmarking your own strategic position/competitor analysis
• Analyzing customers
• “Thinking backwards from the customer”
• Mini-case on importance of external analysis
• Internal analysis and fusion of analyses into strategic options :
• The interface of external and internal analysis
• Internal analysis: financial
• Internal analysis; non-financial
• The concept and practicalities of the “balanced scorecard”
• Diagnosing strategic problems and opportunities
• Fusion of analyses into strategic choices – SWOT and the strategy matrix
• Case examples of strategic choice
• Mini-case on importance of internal analysis
• Strategic plans and the relevance of alliances and joint ventures
• Review of the tools used so far
• The content of a strategy: avoiding “paralysis by analysis”
• Putting a strategic plan together – the 5-page framework
• A real-life example of a business strategy/strategic plan
• Strategies for alliances and joint ventures
• Example of best practice in alliances and joint ventures
• Introduction and briefing for the main case study
• First-phase group work on the main case study
• Global strategy, teambuilding and the management of internal communication :
• The essence of globalization and global strategy
• Globalization – the strategic dimension
• Globalization – the organizational dimension
• Globalization – the human dimension
• How to build and manage a strategic planning team
• Communicating strategy through the organization
• Gaining your team’s commitment and buy-in to the strategy
• Second-phase work on the main case study
• Strategic implementation and getting the value out of strategy :
• Final-phase work on the main case study
• Group presentations of the main case study
• Effective execution – converting strategic analysis and planning into action
• Linking strategy with operational objectives
• Implementation – getting practical things done
• Strategic planning of your own career
• Creating tomorrow’s organization out of today’s organization
• Conclusion – the corporate and individual value of strategic thinking
• Course summary .

 

The Discount

10% in case of Three P. (or more)