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Objectives

• By the end of this Course participants will be able to:
• Examine the role of Communications/PR in the 21st Century Organisation
• Explore the range of communications techniques and tools available
• Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
• Learn how to write a clear PR/Communications brief
• Plan communications activity to meet client need
• Learn how to develop an electronic PR/Communications Centre
• Develop crisis media management techniques
• Develop media interview techniques
• Develop personal communications effectiveness

The Delegates

• PR and Communications practitioners who want to update their skills
• Newcomers to PR/Communications
• HR professionals who have communications roles
• Managers who want to add high-level communications skills to their personal portfolios

The Contents

• The 21st Century Communicator
• Introduction and welcome
• Goal setting for the course
• The role of Communications PR in the organisation
• The range of media and channels
• A problem-solving approach to PR
• Personal goal-setting for the course
• From theory to successful practice
• Communications models: implications for practice
• Psychological themes and construction in practice
• The art of influence and persuasion
• Ethics and communications
• Organisational transparency and communications
• Taking and interpreting communication briefs
• The Medium is the Message
• Managing stakeholder relations
• Managing government relations
• Choosing channels – matching media to tasks and stakeholders
• Writing and editing a newsletter, newspaper or magazine
• Organising events and exhibitions
• Management x Communication
• Improving the power of communications in the organisation
• Measuring communications effectiveness
• Using measurement to improve performance
• Crisis communication
• Reputational management
• Putting it all together
• Planning your career and personal development
• Impacting positively on your managers
• Managing up and increasing your personal visibility
• Networking and effectiveness
• Team working and your personal effectiveness
• Time management and work planning
• Summary and Conclusion
• Course summary .

 

The Discount

10% in case of Three P. (or more)