Mastering Public Relations and Communications Practice

Code Date City Fees Register
PR008 April 7, 2024 - April 11, 2024 Online $ 1500

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PR008 July 8, 2024 - July 10, 2024 Barcelona $ 3000

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PR008 October 6, 2024 - October 11, 2024 Dubai – UAE $ 5000

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PR008 January 26, 2024 - January 30, 2024 Roma $ 5000

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  • By the end of this Course participants will be able to:
  • Examine the role of Communications/PR in the 21st Century Organisation
  • Explore the range of communications techniques and tools available
  • Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
  • Learn how to write a clear PR/Communications brief
  • Plan communications activity to meet client need
  • Learn how to develop an electronic PR/Communications Centre
  • Develop crisis media management techniques
  • Develop media interview techniques
  • Develop personal communications effectiveness

The Delegates

  • PR and Communications practitioners who want to update their skills
  • Newcomers to PR/Communications
  • HR professionals who have communications roles
  • Managers who want to add high-level communications skills to their personal portfolios

The Contents

  • The 21st Century Communicator
  • Introduction and welcome
  • Goal setting for the course
  • The role of Communications PR in the organisation
  • The range of media and channels
  • A problem-solving approach to PR
  • Personal goal-setting for the course
  • From theory to successful practice
  • Communications models: implications for practice
  • Psychological themes and construction in practice
  • The art of influence and persuasion
  • Ethics and communications
  • Organisational transparency and communications
  • Taking and interpreting communication briefs
  • The Medium is the Message
  • Managing stakeholder relations
  • Managing government relations
  • Choosing channels – matching media to tasks and stakeholders
  • Writing and editing a newsletter, newspaper or magazine
  • Organising events and exhibitions
  • Management x Communication
  • Improving the power of communications in the organisation
  • Measuring communications effectiveness
  • Using measurement to improve performance
  • Crisis communication
  • Reputational management
  • Putting it all together
  • Planning your career and personal development
  • Impacting positively on your managers
  • Managing up and increasing your personal visibility
  • Networking and effectiveness
  • Team working and your personal effectiveness
  • Time management and work planning
  • Summary and Conclusion
  • Course summary .


The Discount

10% in case of Three P. (or more)