Public Relation Protocol

Code Date City Fees Register
PR009 December 4, 2022 - December 15, 2022 Dubai – UAE $ 5000

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PR009 March 5, 2023 - March 16, 2023 Sharm El-Sheikh $ 5000

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PR009 June 4, 2023 - June 15, 2023 Cairo - EGYPT $ 3100

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PR009 July 30, 2023 - August 3, 2023 Online $ 1500

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  • Upon Completion of The course, Participants will be able to:
  • Examine the role of Communications/PR in the 21st Century Organisation
  • Explore the range of communications techniques and tools available
  • Learn how to write a clear PR/Communications brief
  • Plan communications activity to meet client need
  • Learn how to develop an electronic PR/Communications Centre
  • Develop crisis media management techniques
  • Develop media interview techniques
  • Develop personal communications effectiveness

The Delegates

  • PR and Communications practitioners who want to update their skills
  • Newcomers to PR/Communications
  • HR professionals who have communications roles
  • Managers who want to add high-level communications skills to their personal portfolios
  • Public relations professionals and managers who need to have an overview of modern practice, to broaden their knowledge and add to their existing skills.
  • Marketing managers and marketing professionals who are required to understand social media and the challenges of current-day public relations .

The Contents

  • Introduction and Course Overview
  • The 21st Century Communicator
  • The role of Communications PR in the organisation
  • The range of media and channels
  • A problem-solving approach to PR
  • Personal goal-setting for the course
  • From theory to successful practice
  • Communications models: implications for practice
  • Psychological themes and construction in practice
  • The art of influence and persuasion
  • Ethics and communications
  • Organisational transparency and communications
  • Taking and interpreting communication briefs
  • The Medium is the Message
  • Managing stakeholder relations
  • Managing government relations
  • Choosing channels – matching media to tasks and stakeholders
  • Writing and editing a newsletter, newspaper or magazine
  • Writing for the web
  • Organising events and exhibitions
  • Management x Communication
  • Improving the power of communications in the organisation
  • Measuring communications effectiveness
  • Using measurement to improve performance
  • Crisis communication
  • Reputational management
  • Putting it all together
  • Planning your career and personal development
  • Impacting positively on your managers
  • Managing up and increasing your personal visibility
  • Networking and effectiveness
  • Team working and your personal effectiveness
  • Time management and work planning
  • Summary and Conclusion


  • Great Discount for companies and governmental Organizations .
  • All programs are held in five star hotels .
  • All lecturers have sufficient knowledge and experience to implement the programs at an optimal level .
  • Large package of services is offered to the participants .

The Discount

10% in case of Three P. (or more)

Course File

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