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Objectives

• By the end of this Course participants will be able to:
• To set Corporate Affairs in strategic anticipatory and effective context
• To develop an understanding of stakeholder programmes for regular, focused communication
• Examine the development of Corporate Affairs tools
• Understanding the development of strategy/plans/tactics and co-ordinating these
• Evaluation and the use of research

The Delegates

• Public Relations professionals
• Other key personnel in the organization whose work involves contact and interaction with internal/external public
• Also beneficial to personnel professionals who wish to learn how to use communication more effectively – possibly in the areas of personnel, marketing, sales, training and administration

The Contents

• The Power Of Communication
• Opening exercise: Goal setting
• Corporate Affairs and Public Affairs approaches
• Corporate identity and image
• Corporate communications overview and strategy
• External reputation management Communication as a change agent
• From The Inside Out: Crafting Consistent Messages
• Internal communications
• Communications channels mapping and monitoring
• Setting internal communications goals
• New media for rapid interaction
• Champions, opinion formers and incentivisation
• The multinational internal communications programme
• Risks And Threats: Their Identification And Management
• Special interest groups, whistleblowers and the rules of disclosure
• External opinion formers
• Cause related PR and core values
• Campaigns, their design and planning
• A crisis management toolkit
• Stakeholder interest inventories
• Corporate Affair/Pr In The Corporate Mix
• PR in the communications and marketing mix
• Financial PR
• PR, Brand and strategy
• Persuasion measurement techniques
• Integrating PR/Communications and marketing plans
• Corporate affairs and customer relations
• Powerful And Persuasive Action Planning
• Measurement of performance: bottom line impact
• Translating strategy to tactics
• Tools and Techniques summary: a tactical inventory
• Recruiting allies: a networking approach
• Justifying the plan and convincing top management
• Individual and group consultancy
• Course summary .

 

The Discount

10% in case of Three P. (or more)