Public Relations and Corporate Communications

Code Date City Fees Register
PR010 May 19, 2024 - May 21, 2024 Kualalumber $ 3000

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PR010 August 4, 2024 - August 8, 2024 Dubai – UAE $ 5000

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PR010 November 10, 2024 - November 12, 2024 London $ 3000

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PR010 February 2, 2025 - February 6, 2025 Online $ 1500

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  • By the end of this Course participants will be able to:
  • To set Corporate Affairs in strategic anticipatory and effective context
  • To develop an understanding of stakeholder programmes for regular, focused communication
  • Examine the development of Corporate Affairs tools
  • Understanding the development of strategy/plans/tactics and co-ordinating these
  • Evaluation and the use of research

The Delegates

  • Public Relations professionals
  • Other key personnel in the organization whose work involves contact and interaction with internal/external public
  • Also beneficial to personnel professionals who wish to learn how to use communication more effectively – possibly in the areas of personnel, marketing, sales, training and administration

The Contents

  • The Power Of Communication
  • Opening exercise: Goal setting
  • Corporate Affairs and Public Affairs approaches
  • Corporate identity and image
  • Corporate communications overview and strategy
  • External reputation management Communication as a change agent
  • From The Inside Out: Crafting Consistent Messages
  • Internal communications
  • Communications channels mapping and monitoring
  • Setting internal communications goals
  • New media for rapid interaction
  • Champions, opinion formers and incentivisation
  • The multinational internal communications programme
  • Risks And Threats: Their Identification And Management
  • Special interest groups, whistleblowers and the rules of disclosure
  • External opinion formers
  • Cause related PR and core values
  • Campaigns, their design and planning
  • A crisis management toolkit
  • Stakeholder interest inventories
  • Corporate Affair/Pr In The Corporate Mix
  • PR in the communications and marketing mix
  • Financial PR
  • PR, Brand and strategy
  • Persuasion measurement techniques
  • Integrating PR/Communications and marketing plans
  • Corporate affairs and customer relations
  • Powerful And Persuasive Action Planning
  • Measurement of performance: bottom line impact
  • Translating strategy to tactics
  • Tools and Techniques summary: a tactical inventory
  • Recruiting allies: a networking approach
  • Justifying the plan and convincing top management
  • Individual and group consultancy
  • Course summary .


The Discount

10% in case of Three P. (or more)